Stiftung Stadtmuseum Berlin
I was responsible for shaping the institution’s digital presence and editorial storytelling across multiple platforms.
Role: Content Manager
Years: 2020 - 2021
my personal highlights
AUS MEINER SICHT
At Stadtmuseum Berlin, I initiated and developed the video series “Aus meiner Sicht”, designed to turn visitors into active ambassadors of the museum.
The concept focused on inviting visitors, we started the project with young guides, to present their personal favourite objects from the exhibition — creating short, visually engaging videos that combined individual perspective with curatorial content.
By shifting the narrative voice from institution to audience, the series should strengthen identification with the museum and opening up new, more relatable access points to the collection. The format also proved highly adaptable for digital channels, supporting broader reach and engagement across social media platforms.
BERLIN GESCHICHTEN
As part of a broader website relaunch at Stadtmuseum Berlin, I contributed to developing a new editorial approach for the museum’s digital presence.
The goal was to move beyond institutional communication and create a space for engaging, story-driven content rooted in the collections. In close collaboration with curators and collection managers, we developed and produced narratives that made objects, places, personalities, and sounds accessible to a wider audience.
These stories are now published under “Berlin Geschichten”, structured across thematic categories such as objects, people, places, and sound — forming an evolving editorial layer that connects the museum’s holdings with contemporary perspectives.
During my time at Stadtmuseum Berlin, the onset of the COVID-19 pandemic marked a turning point for the institution’s digital communication.
With museums closed and public life largely paused, the need to translate cultural relevant history into digital formats became both urgent and inevitable. I used this time to initiate a strategic shift from Facebook to Instagram, redefining the social media focus and editorial approach.
Through consistent content development and a stronger visual storytelling strategy, the Instagram channel grew from around 5,000 to over 12,000 followers, significantly increasing reach and engagement during a period when physical access to the museum was not possible.
The project demonstrated how moments of disruption can open up space for structural change — and how digital platforms can serve as meaningful extensions of cultural institutions.